UBM India, the organisers of IFSEC, successfully concluded the 2nd editon of SAFE – South India, a platform that focuses on empowering small and big businesses to better penetrate their target markets.
Analysts are of the opinion that the rise in terrorist activities, growing crime rates, data thefts, remote monitoring, growth of public infrastructure, increasing IT spending, government initiatives and increasing security spending are all boosting markets for surveillance systems in India.
SAFE 2017 will help in building stronger connections by offering its exhibitors a captive audience of like-minded prospective and current customers. While bigger brands can build stronger relationships and educate their buyers; niche brands can utilise SAFE as a forum to share their experiences.
SAFE also gives its exhibiting brands significant media exposure through the trade magazine and PR arm of UBM India. Thereby securing its position as the most effective business platform for brands to get the most out of their marketing monies.
If you seek to take your brand to the next level of business success, SAFE 2017 shall serve as the cornerstone to achieve your objectives in the South India's lucrative security market.
Security spending revenue will reach USD 1.24 billion by 2017, predicts Gartner. Security services (Includes consulting, implementation, support and managed security services) revenue accounted for 61% of this total revenue in 2015, and this proportion will increase to 66% by 2020..
Security spending on hardware, software and services in India is on track to touch USD 1.69 billion mark by 2019
The government has also shown its commitment to enhance its security budget by 35 per cent, which includes creation of dedicated homeland security department, developing co-ordinated intelligence gathering, protecting critical infrastructure and upgrading maritime security.